artbeyou
Creating
Marketing Goals Before a Big Splash for Best Impact
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Sometimes Marketing Goals Are Time-Sensitive.
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For example...
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You need to get everyone’s attention before...
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product launch
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fundraising
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special event
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new website launch
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location change
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economic advantage announcement
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...and so on.
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In these situations, you want to use tactics and channels that are effective in real time and quickly.
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Therefore, you need the right agency in place.
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Using attention-getting methods, like bringing in an influencer or involving another high-profile brand, can help you produce a spike in awareness.
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You are ultimately bringing more clients to or building a story around your brand.
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This approach works but is not sustainable over a longer period.
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People quickly get bored, and you, as a company, will burn out your resources rapidly due to high-intensity activities.
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Also, people get sick of viewing the same things every day, which is a great way to cause negative backlash.
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Those big spikes are essential, but they need to be introduced and prolonged through careful planning.
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That is why daily content and management of your accounts will bring the awareness you desire.
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artbeyou