artbeyou

Creating Customer-Centric Marketing

services

website

When businesses began building websites, they were navigational, indicating they presented static information via one-way communication delivery.

website

Creating Customer-Centric Marketing

Services

As the Internet matured, business websites became transactional, so customers could make purchases online.

Creating Customer-Centric Marketing

website

Services

However, online communication stayed largely one-way until the growth of Social Media, which transformed the ways of communication and business as we know it.

Creating Customer-Centric Marketing

website

Services

Unexpectedly, companies could participate in two-way public conversations. However, many companies still haven't adjusted their websites and online goals to focus more on buyers' requirements than on the company's goals.

Creating Customer-Centric Marketing

website

Services

Business sites are still creating content about topics that count to their products and services and are transactional. However, the content needs to make a conversation with people to stay engaged.

Creating Customer-Centric Marketing

website

Services

Online communication trumps many traditional forms of communication, particularly as smartphones enable people to easily communicate via the social Web tools faster than they can via e-mail, telephone, or in person.

Creating Customer-Centric Marketing

website

Services

This reality doesn't mean a business should move all its communications to the online space. Still, it does mean that the online area needs to be a prior immunity in every company's marketing messages plan.

Creating Customer-Centric Marketing

website

Services

Websites are now customer-centric (or audience-centric), and the content published is created with customers' desires, wishes, and anticipations as to the top priorities.

Creating Customer-Centric Marketing

website

Services

Consumers are capricious and unforgiving. You need to give them data that makes them wiser shoppers and allows them in numerous aspects of their lives.

Creating Customer-Centric Marketing

website

Services

Create a website and other branded online destinations that are customer-centric.

Creating Customer-Centric Marketing

website

Services

In every branded relation, provide customers a motivation to visit your website and engage with you and your content by adding importance to the online conversation.

Creating Customer-Centric Marketing

website

Services

A destination-centric content strategy that concentrates more on your business than your target audience won't get the job done anymore.

services

website

Creating Customer-Centric Marketing

free consultation

artbeyou