Evolving From Interruption Marketing
to Engagement Marketing
In the 21st century, shoppers vigorously avoid interruption by ads and marketing announcements.
Evolving From Interruption Marketing to Engagement Marketing
At the same time, businesses used to depend on grabbing consumers' attention using methods such as surprise promotion, advertising, or phone insinuations.
The same techniques aren't as practical today when buyers can click away from an online ad or skip commercials on their TV or even YouTube.
Most attention-getting ads run neglected by customers who are simply over them.
Simultaneously, shoppers are now hyper-connected. They have access to information in real-time from their computers, phones, and other devices.
To rephrase it, interrupting consumers and providing marketing messages won't reach the mind of consumers.
Instead, businesses have to quickly prove the counted value they can offer, significantly if they're interrupting buyers to provide that value.
Companies need to entertain consumers rather than interrupt them to achieve success. Consider a pop-up ad occurring on a Web site today.
It wasn't long ago that pop-up ads were all the fashionableness among marketers.
Today, they're a sure-fire way to irritate consumers and drive them to go away from your brand.
Preferably than taking control of consumers' online experiences, businesses need to improve those affairs, by providing value through the content that engages users.
How to do that?
Find out in the next story!