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Evolving From Interruption Marketing  to Engagement Marketing

In the 21st century, shoppers vigorously avoid interruption by ads and marketing announcements.

Evolving From Interruption Marketing to Engagement Marketing

At the same time, businesses used to depend on grabbing consumers' attention using methods such as surprise promotion, advertising, or phone insinuations.

Evolving From Interruption Marketing to Engagement Marketing

The same techniques aren't as practical today when buyers can click away from an online ad or skip commercials on their TV or even YouTube.

Evolving From Interruption Marketing to Engagement Marketing

Most attention-getting ads run neglected by customers who are simply over them.

Evolving From Interruption Marketing to Engagement Marketing

Simultaneously, shoppers are now hyper-connected. They have access to information in real-time from their computers, phones, and other devices.

Evolving From Interruption Marketing to Engagement Marketing

To rephrase it, interrupting consumers and providing marketing messages won't reach the mind of consumers.

Evolving From Interruption Marketing to Engagement Marketing

Instead, businesses have to quickly prove the counted value they can offer, significantly if they're interrupting buyers to provide that value.

Evolving From Interruption Marketing to Engagement Marketing

Companies need to entertain consumers rather than interrupt them to achieve success. Consider a pop-up ad occurring on a Web site today.

Evolving From Interruption Marketing to Engagement Marketing

It wasn't long ago that pop-up ads were all the fashionableness among marketers.

Evolving From Interruption Marketing to Engagement Marketing

Today, they're a sure-fire way to irritate consumers and drive them to go away from your brand.

Evolving From Interruption Marketing to Engagement Marketing

Preferably than taking control of consumers' online experiences, businesses need to improve those affairs, by providing value through the content that engages users.

Evolving From Interruption Marketing to Engagement Marketing

How to do that?  Find out in the next story!

Evolving From Interruption Marketing to Engagement Marketing