Most individuals, including numerous marketers, are mistaken about the differences between traditional online marketing, social media marketing, and content marketing.
All marketing structures related to the Internet are considered online marketing.
Traditional formats predate the social Web and contain all forms of online ads (banner, pop-up, flash, interstitial, video).
They are generally straightforward marketing measures, meaning businesses force messages at customers with an explicit action or reaction in mind from buyers.
Social Media marketing can incorporate direct and indirect marketing actions and consists of all marketing formats conducted using social Web instruments.
For instance, writing a company blog delivering information or experiencing a Facebook discussion linked to your industry are both conditions of indirect marketing through Social Media.
The social Web tools incorporate all online publishing instruments that allow the audience to post user-generated content to the same degree as articles, posts, comments, videos, images, audio, podcast, web stories.
In other words, content marketing applies to understanding what consumers enjoy and need and then developing and publishing relevant and valuable content.
By broadcasting online content that helps consumers, your brand and your business evolve a part of consumers' lives that they come to lean on and depend on overtime.
Reflect, content marketing doesn't have to contain direct marketing messages, and that's where your organization partners outside the marketing division can get involved.
The customer service team can design answers to frequently asked questions or solutions to typical situations, and the marketing team can create videos, conduct interviews, and publish tutorials.