who you plan to reach
1.
who is your audience or your niche
2.
what type of message you share
3.
what your existing marketing strategy is
4.
what your monthly budget is for ads, SEO, and other online promotions or forms of organic reach
5.
how many in-house employees currently work on your marketing, and how well they perform
6.
what training your employees need
7.
what you can outsource
8.